Grey's Anatomy: SWOT Analysis
Introduction: Previously in A TV Show Disguised as a Brand: Grey’s Anatomy , an in-depth analysis focused on how peaks on Google Trends didn’t correlate to any major episode; instead, diverse representation and social media campaigns energizing the groundswell formulated a generally positive public and brand image. The surgical-like precision has conjured the formidable societal and cultural power that few other series in the history of entertainment history can claim. In this SWOT analysis, Grey’s Anatomy will be analyzed on both episodic content––as it listens and energizes the groundswell as well as drives marketing materials––and the past, present, and future social media campaigns. Strengths: One of Grey’s Anatomy’s greatest strengths is how the show adapts and inhabits cultural trends, forming their storylines around targeting and marketing their groundswell. At the beginning of the series, the series solely focused on the dramatic lives of the characters....