No Ifs Ands or Buts by Faith

  Introduction:  Previously in A TV Show Disguised as a Brand: Grey’s Anatomy , an in-depth analysis focused on how peaks on Google Trends didn’t correlate to any major episode; instead, diverse representation and social media campaigns energizing the groundswell formulated a generally positive public and brand image. The surgical-like precision has conjured the formidable societal and cultural power that few other series in the history of entertainment history can claim. In this SWOT analysis, Grey’s Anatomy will be analyzed on both episodic content––as it listens and energizes the groundswell as well as drives marketing materials––and the past, present, and future social media campaigns.  Strengths:  One of Grey’s Anatomy’s greatest strengths is how the show adapts and inhabits cultural trends, forming their storylines around targeting and marketing their groundswell. At the beginning of the series, the series solely focused on the dramatic lives of the characters....

When we think of TV, we often think of streaming, cable, commercials, TV shows, and maybe even Hallmark’s made-for-TV movies. But we don’t often think about how we got to where we are, who we should be thankful for, and who we should curse. The answer is simple. Thank and blame the people who utilized the ever-changing landscape of technology to create one of the largest storytelling (and money-making) industries.  There is no simple answer for who created television; this was a collaboration of brilliant minds. Samuel F.B. Morse developed the telegraph in the 1830s and ‘40s, and similar technology was necessary to build the TV. Alexander Graham Bell's invention of the telephone in 1876, progressed the telegraphs of beeping sounds to voice. Thomas Edison and Bell believed that phones could transmit images as well as sounds, hinting at what we know today as smartphones and pushing technology forward. However, it wasn’t until 1884 that German researcher Paul Nipkow created a syst...